How did it go "amazingly well"? In Musk's own words Twitter is barely breaking even[0].
Estimates by Fidelity say that about 80% of Twitter business value evaporated under Musk rule [1].
[0]https://www.business-standard.com/companies/news/elon-musk-x...
[1] https://edition.cnn.com/2024/10/02/business/elon-musk-twitte...