Companies can’t be non-cowards. Maximization of profits and fear of defunding is their nature. Reframing this as some sort of betrayal is delusion on the authors part, because companies never supported anything, they just played by the rules. And the rules were you’re going out of business if you ignore our ideas. Thinking that they supported anything out of good will is ignoring the reality of your own methods of change. You chose to force behaviors instead of organic assimilation, guess what happens when the force is gone. For the author, this should be the age of realization and working on mistakes.