Hire fairly. Avoid [bigoted] bias in your hiring.
That you had to advertise you did that meant you were not doing it in the first place. Meaning you were not treating equally and fairly.
Lots of these corporate efforts, whatever they are, are a money printer for organizations “helping” including those proposing streamlining, time management, equity, X analysis, etc. whether delivered by the big5, individuals or any other entity, they are money pits that make management feel good: they’re doing something.