A lot of what is being created is fairly derivative though, it's often more like a grift than an act of innovation. Actually coming up with something new damn near requires a fair bit of cognitive surplus.
The creators aren't really tuning their output based on consumer feedback, they're actually optimizing for the platform's metrics, so it's the (algorithmic) machine incentivizing humans to essentially feed it money.
[0] https://kevinmunger.substack.com/p/in-the-belly-of-the-mrbea...