Also, it can be ran through water pipes to retrofit areas that you dont want to dig up [0]
And if you're really ambitious, you can run it through oil pipelines.
One of the first nationwide VOD networks was a private one run by a big oil pipeline company in Houston. I knew someone who worked on one of its daily live news shows that was transmitted that way to energy traders and oil/gas executives in offices across North America.
They made a mint selling the excess bandwidth to television stations and networks.
Pipelines are already filled with all kinds of electronics.
https://www.slb.com/products-and-services/innovating-in-oil-...