It's clearly marketing at someone too stupid to be able to see right through how utterly useless that is. If you are celebrating getting your paycheck 1 day earlier (every time) then your financial literally and financial health are probably in the toilet. They _must_ know they are preying on people with statements like that.
Then again, 90% of Fintech seems to be just a heavy layer of lipstick over an archaic system. Often with very little care of if any of the tools actually help people and more of a focus on how flashy or how much people think they are being helped.