Tennis fans regularly suffer this same nonsense from NBC every year with the French Open and Wimbledon[^1]. I can't see them changing anytime soon.
Relatedly, their whole cable TV package requirements for online streaming is also very annoying. It requires having a package with both CNBC and MSNBC to get access. I still actually have a cable TV package, but my provider does not offer MSNBC on any of their packages so I'm out of luck.
Thankfully, there's the Yankees/Red Sox this weekend so I'll watch that instead.
[^1]: Thankfully ESPN bought the rights to Wimbledon starting this year. Maybe they (or parent, Disney) could do the same with the Olympics once the rights are up for grabs again.