When they brought in one of the early cable TV systems in Australia, I think a selling point was that they had very few commercials. That didn't last long, and these days it feels like they have more than free-to-air... So I don't bother - free-to-air and the internet is enough.
[1]: http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/licen...
But it seems that the Olympics will get pretty great coverage, also on the web. (There were, e.g., streams with and without commentary available tonight.)
Excellent value in my opinion.
http://en.wikipedia.org/wiki/Television_licensing_in_the_Uni...
You can choose not to have a TV and not pay the license. Without the license you can still watch BBC iPlayer (although not the live bit).
I love the BBC (even though I didn't always own a TV) but in my experience the TV licencing company are bullying scum.
(Unless you do have a TV of course)
Also, iplayer is not great. The whole business of having to watch shows within a week is, frankly, pretty lame.
I'd rather the choice to opt out of the BBC and still watch TV.
http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/licen...
Perhaps it will be worth the fee if I have children (kids TV.) I love BBC radio 4 though. The radio should work out as far better value for money, but quite how they calculate it to be an 1/8th of the TV costs is a bit of a puzzle! They must be throwing money at presenters or something.
http://www.guardian.co.uk/news/datablog/2011/jul/12/bbc-spen...
A lot of people probably can't afford it, but for those who can, it seems like it'd be an interesting option to have.
1) Bid national scale against the big players for enough content to fill your channel which wouldn't be within reach of anything I would normally picture as a start up.
OR
2) Make arrangements with each of the current local exclusive rights holders and have Geographic holes where you couldn't make the deals (which might mean different content is blacked out in each area).
The best chance might be if you could start in one large broadcast market where you could find an amenable local broadcast partner AND cable company. I wouldn't expect it to be easy or profitable though.
Could established players do it? Maybe although it might depend on the exact structure of their current deals.