Thats a poor reading of the effort the Republicans have put into ensuring they win.
Firstly, its not because of reasons that people win in America, not anymore. People didnt know that the ACA was Obamacare, or that Biden dropped out.
Fox and the GOP created an orwellian political power that has parasitized democratic processess.
Classic example would be climate change, in the 90s, when FOX was created.
Fox platformed cranks, and made them look legitimate. Republican lawmakers pointed to Fox news reports, and stalled if not killed climate change legislation.
The governing principle at that time, was to not provide credibility to cranks. However, shocked by the effectiveness of Fox, scientists decided to talk directly to viewers on Fox.
This resulted in them being fed to the media lions, because the goal of Fox was to discredit them, along with the ivory tower education systems.
Through this process, FOX and the GOP own the overton window for climate discussions. THEY decide what positions Dems must take.
Repeat this proces year after year, and eventually there is no place you can hold a position to win at a national level.
For state level elections this is different, apparently local knowledge overcomes this distorition field.
However, thats not the only trick.
Republicans are beholden to never grant Democrats any credibility. See Romneycare and Obamacare. It shocked me even then, that Repubs actually credited Obama for getting Osama.
This election, people remember Harris as being the Trans supporter. The Campaign itself never focused on this topic.
The Repubs sets the stage on which everyone dances.
Yes - the other candidate should earn peoples votes. They should create the right message.
Yes - as a voter, you should know when its not a fair fight.
Simply so that you can apply the right handicap when viewing candiates.