Most privacy changes have the effect of advantaging the position of big tech. To some extent this is unavoidable because users will actively consent to share data with Google etc but not AdTech startups.
For example, Apple’s ATT rules for app tracking made their own App Store search ads more competitive to Facebook. And the removal of third party cookies benefits Google’s banner ad business over rivals.
However they say that Apple can’t see the final destination of your traffic.
>IP Protection will use client authentication to limit the ability of bad actors to leverage the proxies to amplify attacks on services on the Masked Domain List. Therefore, IP Protection will only be available to users that have been authenticated using the Google account they're signed in with in the Chrome browser prior to opening a new Incognito window.
there's no ethical way for Google to provide this service, they just shouldn't.
It's so transparent and ludicrous, at first I thought it was an Onion or April Fools post.