You just need to learn to embrace the Pepsi Universe: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
(For newcomers with limited time, scroll to the last 2 pages)
(For newcomers with limited time, scroll to the last 2 pages)
Tropicana lost 30 million dollars in sales and had to revert the change.
They also spent 35 million on a campaign to advertise the redesign (also ran by the Arnell Group)
https://www.thebrandingjournal.com/2015/05/what-to-learn-fro...