The problem I see is, Facebook ad's are never really going to be extremely lucrative. People don't search on Facebook. They want to play games and post stuff on their walls, looks at other peoples photos, etc. etc.

I think Facebook needs to seriously think how they can monetize aside from ads. Obviously with all those users and data, the possibilities are endless.

• Job boards and paid job postings • Get people to shop for stuff. • Subscriptions services: Dropbox style storage, who knows what else, etc. etc. • Get more local and offers deals. You know where a billion people live. • Offer business services for businesses pages. Upgrades, focus on ecommerce on business pages and charge for it. • + Who knows what else? They can be a million other things.

I just thought about this for 5 minutes, and I am sure people that actually work at Facebook have weeks, months and years to think about this. I have no idea why they aren't moving faster with this.

From what I see, they are all in on FB Ads, but that wasn't the way to go. Maybe it was the surest thing in the beginning, but now - they really need to step it up.

My 2 cents.