Nissan, Honda & eventually Toyota are going to go the way of Nokia/Motorola after iPhone came out. Cheap and reliable Chinese EVs will take over the market (like Android), while Tesla will probably maintain a halo premium product like iPhone.
Here are a couple sources.
https://www.ft.com/content/ea2329e4-b4bc-4e2d-be34-e9a8ea311...
https://www.nytimes.com/2025/02/05/business/tesla-germany-el...
So it sounds like their sakes were tiny before this halving. And with numbers that low, one ad campaign or new model by VW could change them.
His donations to parties in Germany seems like a weird reason why. He's done all sorts of things in the past, and sales went up.
Financial Times January 2025
https://www.ft.com/content/ea2329e4-b4bc-4e2d-be34-e9a8ea311...
It's quite possible to win a market with 30-50% of people liking you. Any if right wing customers buy Teslas for political reasons rather than utility they could reduce quality and increase pricing do even better financially.
They are widely cited as unreliable, poorly built vehicles. My neighbour bought a used model S and the first time he saw us after buying it he came over to justify his purchase ("Got a killer price, etc").
I don't know if that's true, but I find it all pretty funny regardless.
Five or more years ago, people hated Tesla drivers, either because they represented wealth or that they were seen as progressive 'tree huggers'.
Today people seem to hate Tesla drivers because the brand is for right wing nazis.
I think both takes are misguided, and I don't know how popular those takes are, but I can't help but finding the 180 humorous.
For context, I'm not taking a side and don't have a strong opinion either way. I don't own and wouldn't own one, but for reasons with nothing to do with politics or quality.
And notably the average loaded pickup truck -- the kind that fill every highway and road -- is more expensive than the average Tesla, so I don't think it has ever represented wealth, and the "people are jealous" thing has always been rather silly. One of the most common situations to see Teslas today are delivery vehicles and Ubers.
The honeymoon has worn off, though, and the blindness to the many design and build flaws of the vehicle, or the extremely anti-consumer behaviour of that company, has earned it a public sentiment that has declined. Now add that it is the primary wealth vehicle for one of the worst people on the planet, such that it started transitioning into pandering to let's call them bad people (the CyberJunk), and it's just a nameplate carrying a lot of negativity now.
>but I can't help but finding the 180 humorous.
The both-sidism thing is so incredibly boring. If everyone else didn't start making pretty good EVs, Tesla kept iterating and making better products with better quality and dealing with their customers better (instead of making ridiculous nonsense like their useless truck or robots or whatever else), and it wasn't associated with bankrolling a garbage huamn being, it would still be a beloved brand. But it isn't 2019 anymore.
Shits me too because I kinda dig the retro aesthetic of the cybertruck. Its just completely destroyed by any truck made by any other company, electric or not. And even if you can mod it to be functional as a truck, you still have to deal with that interior.
I suspect this may vary by location, or be more of an "online" thing maybe. I didn't know anyone who had any particular hate for Telsa drivers.
> Today people seem to hate Tesla drivers because the brand is for right wing nazis.
Again, I don't really know anyone today in my circles who dislike Tesla drivers themselves. Could be a big bias here though because I think I likely congregate by default with the tiny minority of people who can afford to buy a Tesla in the first place (or any such car here.)
I do know Tesla owners who are significantly less enthusiastic about their purchase today than they were when they acquired it and yes, its because of Elon, but they are not about to give up the car over it. They still like the car. Equally I know owners who remain thrilled and could give less of a shit.
Nobody outside of them really thinks about them much at all positively or negatively I would say. Some of them do seem to have a tendency to assume everyone will have as much interest as they do in their car but I am sure many such cars inspire people to this kind of zealotry, like...hardware computing brands or sports teams I suppose.
The cars themselves seem ok enough to me. I can appreciate what an EV brings to making a car "fun", but its very hard for me to find any car particularly exciting or interesting to be honest so they don't really do anything to move me but as long as the people that do own them are happy what do I care? I suspect they feel much the same way about my mode of travel.
Now that other companies are making EVs that compete directly with Tesla, they aren't reliably best-in-class or best-in-price-point anymore. Compare the Rivian R1T to the Cybertruck, or the Equinox EV to the Model Y, or the Ioniq 6 to the Model 3. The top of the line Model S still doesn't really have any viable competitor.
Tesla has phenomenal battery and motor tech, but their actual car design leaves a lot to be desired, and that's starting to hurt them now that they aren't the only game in town.
And the fact that their CEO throws Nazi salutes at political rallies does not help their market share. In Europe at least that's directly impacting their sales.
Come now, even the Anti-Defamation League, hardly a habitual supporter of Musk, disagrees with this take. Your opinions are your own and you're free to believe he did Nazi salutes, but it does make you sound like you have an axe to grind.
When they were alive, if I had done what Elon did in front of either of them, that would have been problematic.
I think that's a decent yardstick. The absolute best interpretation is that Elon is someone who does not care if he does things that look like Nazi salutes.
I have relatives who suffered under imperial powers who to this day refuse to buy products made in that country, even though they're objectively good and in some cases the best in the market. I hardly think the trauma of war makes for good judgment, even decades removed.
I think your relatives would be quite justified in boycotting that one product.
You can make your purchasing decisions however you like. Other's don't. Ignoring war trauma makes someone a shit businessperson, at best.
And maybe your response to all of the above is that Tesla will not be allowed to fail as part of an industrial strategy on the part of America, in which case the question is why would the other domestic manufacturers like Ford and GM be allowed to fall by the wayside? And further, why would Japan not also embark on a similar strategy and prop up their domestic manufacturers?
Any way you look at it, a prediction that China wins out everywhere except for plucky old Tesla moving into the "Apple" position seems like some sort of bizarre partisanship/home team support that doesn't stand up to a moment of scrutiny.
It works for Apple. When you're premium you can charge 2x as much, because your market isn't as price-conscious.
> why wouldn't current halo manufacturers like BMW and Mercedes and Lexus also try for that market, and why are they sure to fail while Tesla succeeds?
They will. They're not. But Tesla has a fighting chance, in a way that companies trying to compete with China in the commodity EV market don't.
Tesla doesn’t make a car as nice as the Air Sapphire… I don’t think they could if they wanted to. So they’re forced to stay in the less expensive / less quality market segment
TBH if I were on Tesla's board I'd be pushing for a stock-funded takeover of a company that has an actual plan and ability to deliver it. Merge with (say) Stellantis and they'd have a survival plan.