and models are using synthetic data sets now, for like 2 years
as in, the huge models did the crawling and then the next models had conversations with the huge models
oversimplified but basically the scraping ship has sailed, artists/writers will never be satisfied, and other companies bragging about using whatever aspirational goal post of licensed material are just doing it for brownie points
eg if I ask DeepSeek to write a story it tends to write the bullet points outline of a story. And some other models always give characters the same names.
for now, they're not doing that but just releasing new models that also have updated information
there is one group thats scraping the latest information and including it in their latest models, another group thats only doing synthetic data sets from the prior group's models, and every enthusiast everywhere making fine tuned LLMs with synthetic data sets and whatever niche they want