It's often ignored because not all people get to work on interesting new features or care about the customers. This is all cool and dandy if you're a founder or working a job where the actual product is interesting, but most jobs are boring with no actual incentive or even a way how to care about the customer and then making it at least technically interesting in some aspect is a way not to go insane.

Just playing the devil's advocate here. I would prefer using boring technology that gets the boring work done as quickly and easily as possible anyways, but that's because I have more fun doing other things than working.