Could the folks at E Ink not afford a stock photo of a mall to Photoshop their product into for their press release? That first image looks like a fever dream.
If the Kaleido 3 Outdoor is similar to how the Gallery 3 panels work, image refreshes are very slow compared to the standard Kaleido 3 panels (which can't do vivid colors): on the order of seconds. This is acceptable for displays that change every few minutes or hours, but would be unusable handheld devices.
It's interesting that they've chosen to continue the Kaleido lineage rather than make a stronger push for Gallery.
look at the names of the shops
The shop on the left, where is that dress? Inside or outside? The window to the left of the dress with the white rectangle outline is in front of the dress at the top of the picture and behind it at the bottom of the picture.