It’s marketing, but everyone is doing it. So you have got to live with it.

It’s exaggerated, but it still represents some degree of progress.

A marketing term that will have to change. For the last couple decades every new, denser process generation just took the previous number and divided it by sqrt(2). That doesn't really work beyond 2nm.

Intel invented a new number they can count down. Do we already know what naming scheme TSMC will adopt for the next generations?