While I think AI is over-hyped in general, in terms of revenue 10 billion in 2025 from ChatGPT alone isn't unrealistic, so it's only 10/1 ratio ( not sure what their profit margin is on that ).
The power of students prepared to pay to cheat at homework, software developers happy to cut and paste and corporates generating slides that nobody reads.
Now obviously they have competition - whether that be Google itself or Deepseek etc and it will be interesting to see how much first mover advantages persists - the product doesn't feel inherently sticky - consumer customers could easily move.
On the other hand if OpenAI manage to crack the corporate market - then that will be much sticker - and here they have a real lead - Microsoft Copilot is based on GPT-4 - and the signs are it's taking off in business - that will be hard to displace.