This sounds very promising. As a vegan, it's pretty hard to find decent alternatives to meat, which I still crave once in a while - I went vegan for health reasons, not ideological ones.

This has been getting better with time, but unfortunately a lot of fake vegetarian and vegan meats tend to be unhealthy. In order to get some decent taste and texture, some odd ingredients are often used. Vegan does not equal healthy in all cases. This one sounds pretty good, hope they find their way to Canada and branch out to different meats, too!