As if it wasn’t bad enough they were so out of touch they thought $90k for their Wagoneers was a good base price. A vehicle literally no one was asking for.

With median US income around $43k/year, these geniuses thought there’d be a huge market for these monstrosities (and I am in no way anti-SUV).

This was after axing their Dodge sports cars that were actually selling, and dicking around with the Ram pickup. The bread & butter of their lineup.

But ARU! Listen you c-suite morons, sell the products your customers actually want to pay for. Stellantis’ stupidity is going to bankrupt a lot of dealers if they can’t execute these re-rollouts successfully and finally clear this glut.

And now I see shit like this. Pure, unadulterated enshitification.

How do these ideas not get shot down 2 seconds after they leave someone’s mouth? I guarantee you, not one person who heard such an idea thought it was a good one. It is impossible to witness such stupidity happening and think this will accomplish any business objective or be a good direction for the brand.