Why Google makes the perfect ISP
extremetech.com
extremetech.com
Sure Google pursues its own commercial goals but in the end it benefits the customer as well. I personally think they will succeed, will sign up as soon as it's available in my city and believe what they're doing is great for the future of the 'net.
The biggest selling point here (in Canada) would probably not even be the speed (about 40 times faster than whatever else we can get) but the unlimited bandwidth. As opposed to the USA (I think) we have very aggressive bandwidth caps up here. Try consuming anything with a 30Gb/month limit, especially when your ISP charges a few cents per subsequent Mb without telling you until you get your bill. You'd be welcoming an alternative like Fiber as well.
Computer Chronicles, Battle of the Browsers, 1997.
I hope Fiber comes to Canada, but I fear protectionist legislation will get in the way.
That's up for another debate, but there's a point where legislation shouldn't interfere. If we're stuck with awful service because of the law, it's time the law (which should be serving us citizens) got changed.
Sometimes. And with no guarantee that such interests will align in the future. Their flip on Net Neutrality is all the warning and reminder consumers should need, to temper their optimism with due caution.
Google being the lesser of all evils here, we can only hope that they will drive the market into a much better state and that if their priorities ever stop aligning with ours, something better will have emerged (just as Fiber is emerging to change the status quo now).
I don't know if I want one company effectively owning the internet history of every user. If google is able to undercut other providers and they become the only high-quality game in town, then most users will have little choice but to submit to the google beast.
Internet connectivity should be considered a public utility. It shouldn't be subject to intrusive monitoring by the provider. Just like the phone company can't send you targeted adds based on the phone numbers you call, Google shouldn't be able to target ads based on your online activity (when outside the normal google product channels). Gmail isn't a public utility, an ISP is. Can you imagine: "Based on the fact that you uploaded photos of a baby's birthday party, we'd like to show you ads for baby toys." That's like the phone company interrupting your phone call to Paris to advertise airline tickets. Chinese ISPs already have highly intrusive advertising.. ads that effectively take over your browser regardless of what site you're visiting.
The only thing worse than a Google ISP would be a Facebook one.
There's a few points here that I make sure I follow:
1. Whatever activity I have online is something that I don't care about others finding out about (similar to not uploading pictures to Facebook that I wouldn't want seen). This is the front page check: anything you wouldn't want on the newspaper cover, you don't do.
2. For things that I DON'T want known, I consider using anonymity tools such as TOR (I've never needed this thus far).
3. For sensitive data, I just don't store it on the internet. If I ABSOLUTELY need to do so, I use client side encryption, such as TrueCrypt. I would recommend doing that if you store sensitive or personal data in dropbox as your example suggests.
We also currently have nothing to suggest that Google will be monitoring the pipes (at least any more than any ISP), so one can assume that Google won't know about anything more than they do now.
Once you realize that most of the data you submit online is used, read and sold by the services you provide it to and accept that fact, you can start seeing your online identity as something precious you don't goof around with. For those reasons, I can't see Google getting any more intrusive in my life than it is now by controlling the pipe: they (or other corporations) already control most of the services I wilfully submit my data to.
At this point, I stop seeing those services (Google, Facebook, etc) as free and instead treat them with caution, while understanding that I pay them in data instead of money. And honestly, I'm kind of fine with this because I use them carefully.
Note that the privacy policy says they don't (http://fiber.google.com/legal/privacy.html), that you have laws that protect you (like the Cable Communications Policy Act -- though not enough), and that both dropbox and icloud traffic (and hopefully messages from your email server) are sent over encrypted connections anyway.
I agree with you that internet connectivity should be considered a public utility by now, but your post has almost nothing to do with google and everything to do with connecting to the internet through any third party.
Municipalities across the U.S. know that their broadband sucks, and they wrote proposals to Google in lieu of real action, hoping Google could solve their problems with their magic wand.
Google still has a "non-evil" and academic reputation in some quarters, although anybody who makes a living on the streets of the internet knows that Google is the most dangerous and rapacious company on the net. People think, for instance, that Google is a noble warrior against web spam, although Google sustains web spam by (i) being the only signficant source of traffic for many site types, and (ii) making it possible to monetize crappy content. In fact, Google has gained "question answering" capabilities in the last few years thanks to web spam farms run by companies like eHow.
What gets me is that, in a time where the world is overflowing with capital (signified by low interest rates and general low investment returns) both the private and public sectors in the U.S. seem completely indifferent to investments in infrastructure.
(And why should they? Telecom companies can make minimal investments in infrastructure and charge champagne prices for beer products.)
Google steps in because, like Microsoft, they've got a small number of wildly profitable products and an inability to use the profits from those products to create new products of comparable profitability.
This is good for Kansas City, but it's one of just a long list of distractions, such as snake oil fixed wireless schemes for rural access, that have stood in the way of a real national plan for broadband U.S.
Actually, the worst outcome will be that the general public doesn't care enough, Google fiber flops, and the traditional model becomes further entrenched.
I would also be a bit happier with a real, innovative, public broadband program. I don't think the US has the political culture to pull that off.
> In fact, Google has gained "question answering" capabilities in the last few years thanks to web spam farms run by companies like eHow.
I was under the general impression that they're trying to minimize this. It also seems like this kind of plague would affect any dominant search engine.
The political culture is one that caters to specific groups. If it was "broadband for farmers" then you'd get the farm lobby pushing for it. If it was "broadband for the poor" then you'd get the food stamp crowd on board. If it was "broadband for investment banks" then you might get the bank crowd on board.
The fact that most infrastructure doesn't get broad-based political support is a symptom of "what's in it for me." It why it's so difficult to solve problems like Air Traffic Control systems being from the 1970s -- most people think, "I only fly once in a while, so why should I give up <insert preferred program here> in order to pay for upgrading the ATC system?" Sure, many people use the internet, but the average user doesn't think about how much better things could be.
I get it -- broadband would benefit everyone either directly or indirectly, but it's hard to sell those benefits to the general electorate because money for broadband would mean less money for some other, more politically "interesting" project.
I don't think anyone in America (Republican, Democrat, Independent) wants terrible infrastructure. The political hot potato is deciding how to pay for it. Regardless of tax or spending philosophies, it necessarily follows that spending on X takes money from Y. With money we spent for 1 year in Iraq, we could have paid for national broadband (among other things), however we also spend $80 billion per year on food stamps. Both of those priorities however, have some unexpected consequences. The defense contractors make money, but it also creates jobs and stimulates economic output (see WWII). Food stamps also create taxable events and drives economic activity, though both activities, when viewed in purely economic terms are net losses for the economy, the degree of which is outside of the scope of this discussion. Public broadband on the other hand would be a net gain for the economy because increased infrastructure efficiency greases the wheels of the entire economy. Better roads = lower trucking costs and more consumption and therefore more spending and jobs. However, it's hard to quantify those theoretical benefits to the electorate. Same goes for public broadband.
There are some tasks ideally suited for government and utilities, infrastructure, police/fire, defense are certainly among them. Public broadband is more relevant to governmental roles than subsidizing private business (i.e. GM, Fiskar, Solyndra, Bank of America, etc.) Our infrastructure should be "too big to fail," but alas..
/rant truncated
I make a living on the streets of the internet, and could not disagree more with your conclusion.
You don't speak for everyone, because you certainly don't speak for me.
Back in the 1990's, venture capitalists wouldn't fund any company that competed with Microsoft. For quite a long time, there's been no funding for companies that compete with Google. Thus, there's a "lost generation" of companies that have never gotten off the ground since to Google's dominance of the web landscape.
As for the quality of AdWords - I have not forgotten about the 500 million dollar fine Google received for pharmacy ads.
Can you give more details? Are you/he suggesting Google scammed him? Any reason/evidence to believe so?
> As for the quality of AdWords - I have not forgotten about the 500 million dollar fine Google received for pharmacy ads.
Adwords is better when compared to competitors. This does not mean it is perfect. Automation can do only so much.
And they've been less than steadfast on Net Neutrality, which is a big red flag for a company that wants to be an ISP.
This is not about Google being "evil", but I do not want a company with that mindset and those interests to be my ISP. It's going to be very tough, if not impossible to separate those.
I know this is already common practice in the US, with many of the major (cable) ISP's being part of companies that having a direct stake in copyright exploitation, advertising etcetera.
So ask yourself: how's that working out for you so far? Would Google really be any better?
Google may not have it's interests aligned with us end users, but they're a nice contrast to the remainder, and might be forced to play a countering role on the copyright front to differentiate.
Google's core business is doing cool stuff with technology. While they often need to resort to advertising to monetize many of their cool products (see: search. What else could they do? The bar had already been set and a for-pay search vendor would be DOA), it does you no good to try to frame everything in the advertising picture.
Amazon's core business is selling books. It would be sophistry to argue that AWS is really a mechanism to try to get you to buy books.
Apropos of the article, I'm increasingly unconvinced that free markets work well enough when they're dealing with infrastructure--roads, train lines, phone lines--that have an expensive one-off set-up cost and then a larger cost of switching while the original provider attempts to recoup the set-up subsidy. Certainly Britain's experience with train lines, and the US's existing telco network, among others, seems to demonstrate that it doesn't tend towards a free market. (Compare, of all places, Somalia's mobile network, which is thriving--at least relatively, for a country that's been in a civil war for two decades-- in the absence of a set-up cost).
In my city, for example, the city has a contract with a cable operator that basically states that any competitor wishing to enter the city must provide services in all the areas the first-mover provides service. The argument is that this "levels the playing field" among competition while also forcing telecoms to cover areas of the city they may not otherwise lay fiber lines. But in practice it adds a huge barrier to entry for any subsequent companies.
Ultimately I think it comes down to governments making decisions in the best interests of their constituents and not creating these kinds of deals. Let customer demand dictate how much service will be provided in the various segments of the municipality.
If Google shuts down an ad-sense account for perceived violation without good justification or interaction, how can I expect them not to do the same with my internet for an unjust DMCA complaint?
Google's support was awful a few years but it looks like they improved with time.
Goog has made a commitment for at least 7 years on this project which is great for a capital intensive project. This is a long term bet that has tons of potential for both the company and the ecosystem. Google has always been particularly good at building reference models that they are in many cases happy with everyone else copying. Look at Gmail, Chrome, Android, Maps and the features they helped create or popularize. Fiber is another example of what Google thinks is a good idea and one that they think you'll agree with.
In the end Google doesnt care who you get a gigabit connection from they just want everyone to have one. The KC network is just an example they want people to copy.
Seriously, what would be wrong from a corporate standpoint would be for Google to be doing this out of the goodness of their heart, not the opposite. You don't like it, don't use it. I bet you'll have a real easy time finding someone to pull fiber to your house and provide you with gigabyte internet without trying to monetize it.
Welcome to capitalism, I'm personally quite happy with it.
Free for 7 years. I'm not saying that's bad, but it's still relevant.
How long will the Free Internet service be free?
The Free Internet service will be free of a monthly service charge for at least seven years. At the end of seven years, we will begin charging the market price for comparable speeds—which, if Google Fiber is successful, will be $0.
Google would clearly be subsiding the cost of the broadband with advertising/sales from their online properties. If you are someone like Vimeo, Hulu, Netflix etc then you would forever be at a disadvantage to Youtube due to bandwidth costs. Similarly the proven importance of speed in site popularity and conversions means that an entire raft of competitors would again be at a disadvantage. And finally Google would be in a position to wipe out hundreds/thousands of small mom+pop ISPs.
The Google Fiber on its own has competition issues but a free service could just about tip it over the line.
No, you are not, because Google happily peers with (almost) everyone. So long as you can get the traffic to one of the 130+ places where google has set up shop, and from there, the traffic is free.
This is much, much better than what Comcast & friends are trying to do, by billing traffic twice (once from the consumers, once from the service providers).
Antitrust law is complicated. Simply subsidizing or undercutting competitors isn't nearly enough; nor is having a monopoly. For example, it wasn't Microsoft's monopoly that got them in trouble, it's that it leveraged its monopoly on Windows to force a monopoly of the browser (special APIs and restrictive license agreements with OEMs)...not to mention the whole Java thing.
Anyways, if someone came out with free energy or free telephones, I doubt anyone would complain. These are utilities. The internet is the same. Last year the UN even declared that the internet is a fundamental basic human right
The UN should stick to prancing around in blue helmets handing out food while ignoring genocide in Tibet.
It's about hurting the consumer by hurting the competition.
Google Fiber: come to Canada please!
Plus I bet they'll have the best first line techs.
> Free internet at today's average speeds
> $300 construction fee (one time or 12 monthly payments of $25) + taxes and fees
Google is going full circle. I wonder if the cost for Google to give internet to people who didn't otherwise have it (and at no charge to them) actually paid dividends very soon because that person is going to immediately generate new revenue for google from the inevitable use of Google/adwords. I think John D. Rockefeller would tip his hat, tbh.