I can't read the article you linked so I'm not sure if it mentions this, but IIRC one of the reasons for ditching the penny in Canada was that it cost more than a penny of copper to make a penny out of copper.
Now when we buy something we get told a rounded-off price (e.g. $3.72 is told to us as $3.70) but if we pay digitally (i.e. by card) then we get charged the exact amount.