But isn't it the case that the cash cow for Amazon is actually AWS? That is, without AWS would we consider Amazon to be the success we see it as today?
https://www.fool.com/investing/2024/01/10/amazon-e-commerce-...
"In 2023, Amazon accounted for 37.6% of all e-commerce sales in America, which was light-years ahead of second-place Walmart at 6.3%."
Amazon is highly successful even without AWS.