The number of ADs I see now not so subtly implying that I can expect to “lose big” or “rent forever” if I don’t subscribe to QuestTrade/WealthSimple/…
It’s just frustrating to know that someone put time and thought into making me and a million other folks in my “demographic bucket” feel anxious and worried.
I’m not sure how best to address this sort of thing and I suppose I can buy my way out of most internet ads if I want to so I acknowledge we all play a part in this market.
But some types of advertisements need to be highly regulated I would include Gambling, Pharmaceuticals, Alcohol on that list. But a broader class of non-luxury goods which are being advertised via a very negative framing of the consumers current situation are a social externality. They contribute to real health problems in the population and in my view that is reason enough to examine regulation.
> A marketer I know has a mantra, that successful sales are all about dissatisfaction - making people aware just how their situation sucks, and then offering a way to relieve the pain.