T-Mobile Opens Cellular Starlink Beta to AT&T and Verizon Users, Reveals Pricing
pcmag.com
pcmag.com
The Super Bowl ad mentioned 500k mi^2 of the US are not covered by cellular, which is about 13% of the area of the US. Looking at the Verizon, AT&T, and T-Mobile coverage maps it does look like somewhere in the ballpark of 13% is uncovered, with most of that being in Alaska.
The ad describes these places like this: "Places where emergency texts never send. Where emotional messages are not received. And countless memories are left unshared".
For the emergency texts, that is something clearly useful to anyone who finds themselves in a place without coverage, regardless of whether they live there are or just visiting.
For the "emotional messages" and "countless memories" what the ad showed as examples such as video of a high school basketball game dramatic win at buzzer, a baby's first steps, and a child's first bike ride without training wheels.
Those would be useful for people living in the cell-free areas, but I'm not sure they would be that useful for those just visiting. If I'm vacationing in a remote wilderness I probably only want emergency communications to/from outside that area.
I'd guess then is that the market for this would mostly be people living in those areas. Maybe people visiting will get it short term (if that is allowed) for the emergency texting if they aren't going to be staying with people who live there and already have it.
So...how many people live in such places?
There's fair coverage in our house, but go half a mile away to one of the fields we farm and the connection is very unreliable.
My suspicion is that T-Mobile will tie this into their "Network Pass" program, i.e. their eSIM based free trial solution.
That said, I think there might be a secondary problem of carriers having to get their RCS configuration deployed via Apple's "carrier profile" system, which seems like a bit of a nightmare, especially for networks that don't have a business relationship with Apple.
But it's definitely possible even for MVNOs: US Mobile has been supporting RCS on their Verizon plans for a few months now, but not yet on T-Mobile. Not sure whether T-Mobile's MVNO platform or Apple is the blocker here.
If you don't like your network using these for whatever reason, the best action would be to use another network.