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Great post. One thing that wasn't clear to me - how did your pricing changes affect existing customers?

Did former "basic" accounts get automatically changed to "Freelancer" and start getting billed the extra $10 the next month? If so, how did you handle notifying users and was there much complaint about the change?

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I grandfathered existing customers in so they still have their existing plans.

This is not only the right thing to do, but you may notice higher retention rates in the grandfathered group. Now they're getting a great deal and may be reluctant to cancel.

I have a forum membership grandfathered at $8/mo from when I subscribed 7 years ago, which over the years has gone up to $50/mo for new members. Even if a few months go by where I don't visit the forum, I'm not going to let that thing lapse. :)

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