I wonder if the cut off point of science popularisation is related to the point where maths becomes the most useful way to explain what's going on?
There's some related comments by him here: https://kottke.org/17/06/if-you-cant-explain-something-in-si...
Maybe the issue is that some things are too complicated to be explained without maths and aren't accessible to lay people as they're so counter-intuitive.
I’m also reminded on the scene in “Severance” where the members of MDR are unable to explain their job to another department.
However, when it comes to a "deep" understanding, then maybe numbers aren't enough and we need to be able to intuit what's going on that creates those particular numbers.