“Good design is as little design as possible” ok cool but I have 30 different feature requests coming in every week from actual users, that doesn’t really help me make concrete design decisions
“Good design is aesthetic” whose aesthetic? Aesthetic is extremely cultural and arbitrary, my designers are fighting over whether a photorealistic leather texture is more aesthetic than a gradient texture background, how does that help?
“Good design makes a product useful” uh yeah okay I’ve never had a design problem that was solved by someone saying “you know what, we should just make this product useful” “oooh right how did we not think of that”.
I mean these principles all sound good and high falutin’ as abstract statements, but I’ve never found them useful or actionable in my 15+ years working as a designer.