Imagine if that box were able to (somewhat) intelligently answer questions.
I'm sure everyone here has asked Alexa some random type of questions .. sometimes you can get an answer from wikipedia, but mostly it's just "sorry i don't know that", and people settle for a subset of standard voice commands to play music or dim the lights.
Amazon had 10,000 people working on this product for a very long time, and had the lead in market share of a device that people talk to regularly.
It's one of the biggest technology balls to ever be dropped.