Why is it that leadership gets these ideas all at the same time?
Its called “being out of touch” I believe
When done correctly it absolutely adds business value and should not make it harder to adapt or change, that's the point of good engineering. The problem is that you need years, if not decades, of technical experience to see this, and it's also a hard sell when there is no immediate "impact". It's basically something that happens because consumers don't know any better, so then it becomes low priority for making profit... at least until a competitor shows up that has better software and then it has a competitive edge, but that's a different matter.