Building the product is the easy part. Selling the product is the hard part.

I’m scaling and advising small and medium businesses. The biggest challenge I saw is to find the product market fit (PMF).

The PMF is first to solve a problem people wants to solve and who are ready to pay for it.

Did you have an idea about who is your ideal customer? Maybe it is press media? As soon as you answered this question, you can promote your product at the right places.