That assumes all good ideas naturally translate into viable business models, but markets don’t always work that way. Consumers don’t always have the information, leverage, or incentive to push for things like transparency—especially in industries where companies benefit from opacity.

Not everything that’s good in a broader sense aligns with what businesses are incentivized to do. The absence of a transparency-first company doesn’t prove there’s no demand—it just shows that the market structure doesn’t naturally reward it.