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I see. I just did a claude search:

https://i.imgur.com/hjHvClK.png

So this is all going to a google ad words bidding type system I'm guessing. There will be the new SEO side but also no one can resist a pay for ranking higher system.

With ads: https://i.imgur.com/fk1Kkct.png

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We fully expect a paid ad model to appear - perplexity seems to be the first in that direction. That being said - we see this more about managing your reputation ala credit score per the other comment than the absolute ranking game that traditional search has become.

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