Is calling him Tim Apple some sort of inside joke I'm out of the loop on? We don't call Elon "Elon Tesla" or Satya "Satya Microsoft".
The president has called him that on occasion
TIL. Thank you!
Once, and in context it was "Tim [at] Apple", because he loves to name drop like that." Any future mentions of Tim Apple by the president are tongue in cheek.
Probably correct for OP to present as "Tim Apple" (hence giving some kind of hint to reflect on)