It even happens in the FOSS world. Open Source theorists tell us all the time that "free" only means "free-as-in-freedom". That we can share the code and sell the builds.
But whenever someone actually wants to charge users money for their own FOSS apps, even if it's only a few bucks to pay for hosting and _some_ of the work, outraged users quickly fork the project to offer free builds. And those forks never, ever contribute back to the project. All they do is `git pull && git merge && git push`.
Maybe the Google+Apple move was a strategy against piracy. Or maybe it was a move against the FOSS movement. And maybe the obsession with zero-dollars software was a mistake. Piracy advocates thought they were being revolutionaries, and in the end we ended up with an even worse world.