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I'm just throwing ideas:

Wouldn't it be a good idea that you make a normal website to convert file format like any others, but the online service serve as an ad for your offline conversion app ?

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I'm actually partially implementing that with the demo at the top being able to use WASM tech to run the conversion software in the browser. That way, you can still use a website and convert entirely on your own machine.

Working on improving it at the moment

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