By banning Apple from doing business in the UK.
The US used a similar strategy decades ago to break Swiss Bank Secrecy laws (either Swiss banks had to give up the info or they were going to be kicked out of the US).
By banning Apple from doing business in the UK.
The US used a similar strategy decades ago to break Swiss Bank Secrecy laws (either Swiss banks had to give up the info or they were going to be kicked out of the US).
As someone else here said, Apple would 100% call this bluff. And you can be certain the UK won't have the US to put pressure on Apple for them. All the would happen is the UK Apple users would be with an expensive paperweight.
All evidence that I have seen suggests that consumers by and large do not care about this kind of privacy. They do not buy iPhones instead of other phones due to the privacy properties.
Therefore Apple's shareholders could order Apple to stay in the UK market.
And if not, then Apple's customers could be compensated with money and other UK-held assets that the government could confiscate.
[1] https://www.nasdaq.com/market-activity/stocks/aapl/instituti...
You may be right, of course. But if there's one tech company who _might_ say "no", it's Apple.
Counterpoint: Apple in China.
To use poker terminology: I think that if the UK made this bet that Apple would call.
Then they can vote in a board of directors that agrees with them, and have that board fire Tim Cook.
I would hazard to guess that you'll see an exodus of a lot of folks leaving Apple either because (a) they won't follow that order, or (b) in solidarity with those that are fired.
Reminder that privacy is feature that Apple touts (how much you believe them is up to you):
> On January 28, 2021, Apple CEO Tim Cook delivered remarks at Computers, Privacy & Data Protection Conference: Enforcing Rights in a Changing World. The virtual conference — hosted annually in Brussels, Belgium — is one of the foremost international privacy and technology conferences bringing together leaders from academia, government, civil society and the private sector. Learn more about the features and controls Apple provides users to safeguard their privacy at http://www.apple.com/privacy
* https://www.youtube.com/watch?v=OaLxTz1Yw7M
Where does your thinking that they'll suddenly forget about revenue from UK over this come from?