"I know many of these folks personally, including at the company's underwriters, and like and respect them. I think the last thing they would intentionally do is unload stock when they thought it was about to crash--especially when the amount they made in the sale, though huge, is still relative chicken-feed for them.

Also, all of these folks only sold a fraction of their holdings, so they've been hammered along with the rest of Zynga shareholders by the subsequent collapse."

The above is of course what is "below the fold" and the "to be sure" statement that is supposed to inoculate against accusations of being misleading.

But above the fold of course is the link bait title that draws you in and makes you think that something terribly wrong has happened with this cash out.[1] Missing of course is the amount of other stock or what their losses were.

An alternative piece that could have been equally good bait would have been perhaps "Zynga insiders who took a bath when the stock crashed" with the "to be sure" as "they also cashed out a small percentage of their holdings ..."

[1] Edit: I'm not making a judgement on whether what was done was wrong by the way I am only presenting my opinion on how this was written and an alternative version.