YouTube Ads Made an Absurd Amount of Money in 2024

gamerant.com

10 points·smgit··9 comments

At these rates you have to start wondering if they lose money on Premium.

Not seeing ads is going is going to be a very luxury premium in the future.

I give it a decade before we're at the Black Mirror tier "open your eyes to continue" level where you must consume ads.

Time was, this advertising was on broadcast TV. So I can't say I am entirely surprised ads which used to place on the 4-5 global (within an economy) sources shifted here.

I'd love to know how this volume of video ads relates to the adjusted dollar cost of TV placement worldwide.

Its one thing to have 5 minutes of ads per 60 as it was back in the days of just OTA TV. Quite another when you are hit with 30 or more seconds of ads on a 2 or 3 minute video.

A reference point in case you’re interested…

Not sure what it is today, but about 25 years ago, the standard 30-minute TV show had 22 minutes of content and 8 minutes of ads.

An hour long show was exactly double that, at 44 minutes of content and 16 minutes of ads.

On one of my streaming services the times are shown with ads though I pay to avoid them. A 2 hour show mostly comes on at 90 minutes just as you say.

And I suppose for advertiser's it was buying a pig in a poke, you never quite knew how many views you would get. With streaming it must be a much better metric.

I consider it fraud how they are showing me the same ad over a hundred times.

Reply on news.ycombinator.com