Ads on websites are now unusably intrusive – what happened and how do we fix it?

Was on a computer without adblock and loaded a page on sfgate - https://www.sfgate.com/sports/article/daredevil-endless-skydive-over-grand-canyon-20147327.php

there's a banner ad up top, and a banner ad on the side. ok.

then a video ad starts autoplaying when you scroll, and if you scroll past it it shifts to your bottom right corner

you then hit a series of sponsored ads on the right hand column that are disguised to look like original content

then you hit another ad in between the main article

then you get to the video itself, hit play, and a youtube ad starts playing

What happened, internet? And more importantly (I understand enshittification, market forces, Google ad monster, etc), how do we get out of this? I don't understand how people can use the web without ad blockers