Yes, an hour. In practice, most scheduled maintenance will take closer to a minute than the full scheduled hour. If it's good enough for the government and the bank, it's probably good enough for you.
What happens if you're on vacation and something breaks is that you call/email the DC and ask them to replace what's broken, same as if you were not on vacation. In my experience most DCs will have the replacement done in less than 30 min from receiving the ticket, good ones will do it in under 15. If the project is ran by more than one person, simply don't all take a vacation at the same time. Worst case scenario you point DNS to a free static page host that reads "Server broke. Working on a fix, check back tomorrow." (or the appropriate corporate-PR phrasing of the same if applicable) while you wait for the computer store to open so you can buy a new one.
Even if you are once-in-a-lifetime unlucky and the damn thing breaks while you're on vacation and for some reason your monitoring fails to notify you, big whoop. You can probably get away with just apologizing for the inconvenience and moving on. If a week long outage is enough to make or break your business, your business isn't gonna work out anyway.
This applies to practically all web projects from the home page of the pizza place on the corner of your street to 100-employee e-commerce sites. If a single machine can run it, it can probably run on a single machine. Use the dumbest tool that will get the job done, switch to a smarter tool when it won't.