Consider all of the shenanigans at OpenAI: https://www.safetyabandoned.org/
Dozens of employees have left due to lack of faith in the leadership, and they are in the process of converting from nonprofit to for-profit, all but abandoning their mission to ensure that artificial intelligence benefits all humanity.
Will anything stop them? Can they actually be held accountable?
I think social media, paradoxically, might make it harder to hold people and corporations accountable. There are so many accusations flying around all the time, it can be harder to notice when a situation is truly serious.