Caltech study: how a simple design trick affects consumer choices

> Caltech study

No link to aforementioned study though. Hm.

There's certainly some self-promotion near the end but I think that technology is pretty damn cool. You can upload a screenshot of your website and eyequant will give you a heatmap of where a visitor's attention will be with 90% accuracy.

I'm both excited and scared to think of what technology (and marketing!!) will be like in a decade or two from now...

Described design hack in action -- http://xkcd.com/993/

Another simple design trick is to have your main call to action at the end of a blog post be a valid link and not: <a href="eyequant.com">EyeQuant!</a> (which 404s!) ;-)

I wonder if EyeQuant used their own product on the EyeQuant site. Perhaps the layout is intentionally busy, but there's so much going on that I feel a bit overwhelmed.