They are conditioned to worship at the altar of small businesses and good ol' craftsmanship. (And plot after plot they blindly erect yet another replica of the standard American Dream with the compulsory backyard where they truly can be free, and conduct HOA approved activities, and complain about the neighbor making a noise with their fucking weedwhacker, and complain about the other neighbor that has a problem with the smoke from the occasional backyard cooking.) Otherwise it's gentrification, more traffic and oh, ew, maybe even affordable-unit-dwellers.