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I have to say that I am happy to see a major company saying what everyone is thinking.Many of us are not thinking that. Many of us are thinking Apple didn't claim to have invented 3G radio, but purchased Qualcomm chips, and as the UK courts found, in licensing the technology to Qualcomm and its customers, Samsung had already "exhausted" its patent rights.
It's on the record that Samsung changed its tune on these patents in April 2011, looking for something to use to counter Apple's concerns about the wholesale appropriation of iPad trade dress (device, packaging presentation, box cover art) by Samsung's me-too tablet.
As Samsung's own quote notes, "Apple relied heavily on Samsung‘s technology to enter the telecommunications space, and it continues to use Samsung‘s technology to this day in its iPhone and iPad products. For example, Samsung supplies the flash memory, main memory, and application processor for the iPhone." Apple was happy to pay for those, just as they paid for radio chips.
Samsung now claims they want an astonishing percentage of Apple's revenue from phones for these patent rights that courts have found they'd already exhausted, even though Apple sells versions of the devices w/o 3G radios, indicating the majority of value of the device has nothing to do with Samsung's 3G even if the patent rights were not exhausted. Even aside from how much of the device value is thanks to Samsung's chip (Samsung says all of it, while even you say the UI/UX must be part of it), Samsung's percentage demand is not FRAND.
At least, this is what some people think.
> they are nothing but another company selling cellphones and tablets
Apple is not a hardware company. As someone recently put it on HN, "ALL Apples success is derived from the UI/UX side". And I'm also not sure that's true, considering the success of Macbook Air containing the same UI/UX as the rest of the Macbook line. The truth is they are a platform company, as noted in other threads here.