I think as models get commoditized, that doesn't really matter. In fact, the UI is what becomes important. We can already see this with Deepseek and other Open-Source models.
But can anybody name a wrapper company as/more valuable than foundation model companies like OpenAI, DeepSeek, Anthropic, Mistral, etc?
Only one that comes to mind is Perplexity, but they're a bit more than a wrapper startup - I think there's some hardcore engineering to get their web search product working so well.
But take Notion, Asana, Trello. All of them started out.. like a UI around a database. And they're plenty valuable now. More valuable than Oracle, the highest valued DB company? Maybe not, but still very much successful companies. They didn't start out with 500 integrations.
I think Character.ai is already very profitable, and that's a pure wrapper.
Ask the same question about databases. Then consider these wrapper companies: Salesforce, LinkedIn, AirBnB, Workday, ...
The only database company worth more then Salesforce is Oracle. Other database companies are worth much less.