What's the use of stories that aren't even true?

I love this line of inquiry. "Big Fish" is a good movie to watch along these lines if anybody is interested.

Does fiction have a place in business writing?

Yes, and it's sorely needed.

One point Swombat missed was that much of what we read as non-fiction is actually closer to very speculative science-fiction. For instance, nobody really knows what the year 1700 was like in England. We have various accounts, we make various assumptions, we fill in the blanks with educated guesses. In the end, whether we mean to or not, we create a narrative of things that happen that makes sense to us.

The same goes for 1900, or 1200. All of history in this way is a form of fiction. (A very good and very educational form, I might add)

The same goes for what constitutes popular science articles. Somebody wants to write a popular article on how human sexuality developed. So they accumulate lots of studies and data, then create an evolutionary-based scientific-sounding narrative around that. Makes for great reading, and most wouldn't even think of it as fiction, but I don't think it approaches the "truth" of something like 2+2=4, or even the validity of Newtonian Physics.

Our brains love narratives, stories, and will find them even where none exist. It's the way we are wired to learn. Pure fiction, by being unconstrained by facts, allows us to explore how various emotional states are reached and vicariously think about how we would act. It does a heck of a lot of good in a lot of ways, the least of which is that it helps us practice how to learn.

I love the point you make here. There are two elements at play in our decision-making, the "cerebrally rational" element, with data, deductive reasoning, and concrete examples.

The other side is the "abstract" (the opposite of rational isn't irrational) element, where reason is inductive, and we can notice patterns in the stories we tell each other. That's the purpose of an archetype, and why Joseph Campbell's work lives on. If you want a good primer on this, pick up a copy of "He" by Robert A. Johnson. It's an easy read.

The purpose of telling a "myth" or sharing an archetype is to communicate something that is true about life, and let the listener induce the meaning. Deductive reasoning has its place, particularly where startups who have to make revenue or die are concerned, but sometimes the answer isn't one we can verbalize. We just "know it." Like Malcolm Gladwell pointed out in "Blink," Einstein's Theory of Relativity popped into his head suddenly one day, and he had to spend the next several years backtracking so he could prove what his mind had unconsciously put together.

I guess my point is that, just because something isn't based in sensory reality, doesn't make it false.

Thanks for the suggested perspective, Daniel. It is interesting to consider using fiction to help spread business Truths. The trouble with that notion, however, is that business is not all that profound; at least not at the level where most people actually want to be informed. It's one thing to write about BIG ideas that relate to business (like the great education in professional excellence we got from Ayn Rand in The Fountainhead). But business non-fiction is dominated by, essentially, How-To books. I find it doubtful that the mundane requirements of transferring tactical and experiential business knowledge to lay readers are compatible with producing great literature. Even the "best" non-fiction business books (like Chris Anderson's Long Tail, for example) fall far short of literary greatness. Great literary works achieve their universality and timelessness by aiming higher, and for a bigger picture. Business books are concerned predominantly with business usefulness, which has a very short shelf life.

I'll tell you a story. Ten years ago I was thinking about trying to create a startup, and a friend of mine was interested in trying with me - but he just couldn't make a decision to leave his full time job.

I had just read a book about starting your own business - how to create a BP, basic accounting etc. - and the book opened with a story; the story of two cats. One cat lived at his owner's home, an easy, comfortable, boring life. The other one lived on the street, was never sure about what he could have eaten for dinner, had some scars and bad memories. But he was really living.

I lent this book to my friend, and he decided to go on with our plan. As he told me, it wasn't all the rational arguments, the data, the real world examples that did the trick, but that little fable at the start of the book.

So we left our jobs, used up all our little saved money and some from our families, failed to find the funding we needed, and our adventure didn't finish in glory. All thanks to that little piece of business fiction.

This reminds me of the codeless code - obviously fictional stories, but written in such a way to make commentary on design patterns and practices in software development. They make for a very entertaining read, and are excellent at driving the point home.

http://thecodelesscode.com/case/45 as an example.

Fiction was utterly destroyed for me in high school where it was rammed down my throat, and when I was examined on finding deep meanings where the author may not have even intended or wanted. Biblical stories would be my pick if I had to move toward fiction, if you can even call it that.

Fiction adds flavor that can help the point of a story stick in your head.

I don't think the hacker koans are necessarily retellings of actual events, but they get their points across concisely and memorably. Aesop's tales have the same quality.

An important aspect when using stories to convey lessons, whether they'd be true or fictional, is to stay faithful to patterns grounded in reality, not simply theory. That usually requires a solid life experience or at the very least some considerable research. Otherwise, you would basically be writing your opinion and it might not sound True in the end.

Just consider a teenager who decides to write a love novel out of her extensive knowledge on the matter. Some aspects of it might resonate with most people, those would be the more common patterns. Other elements however might be missing to the more mature audience, who has gone through a lifetime of more complex relationships.

I would imagine that fictional writing for business is similar. You could write based on general theories and sound somewhat "accurate", but the devil is in the details and having first hand knowledge of more subtle patterns (usually overlooked by most theorists) allows you to measure their importance in that context. Good examples of such intricacies can be found if you dig into the psychological aspect of running a business. What sort of poorly documented, yet very common patterns can you find?

Imo, that's what would give realism to an otherwise very entertaining fictional story and credibility to your lessons.

I think this is really dependent on the author's skill and how gracefully he stretches our suspension of disbelief. Swombat has this skill, so I would implore him to try it.

Around 15 years ago, I read a fictional book that taught me about what it may be like to go into the field of computers. It was called Microserfs [1] and I absolutely loved it. I thought that it did a great job of describing the world around software development and what working in Silicon Valley may have been like.

A book that would have been non-fiction on the subject, may not have captured my imagination as much, but this did a wonderful job. This is just one example of an introduction to the business of computers through the use of fiction. I think there's definitely a place for it.

For me, there's absolutely room for more fictional books that capture the startup experience and show what life may be like. This would not only be entertaining, but provide some sort of guidance for those interested in the field beyond the Hollywood'd tech movies [2] that are available for them today.

[1] - http://en.wikipedia.org/wiki/Microserfs

[2] - http://en.wikipedia.org/wiki/The_Social_Network

I think that fictionalising stories to make them more palatable, or easier to digest, has its place, so long as it's obvious.

Dilbert, for instance, is famous for taking real life stories, adding a layer of humour on top, and thus making them more memorable and have more impact.

http://dilbert.com/2012-07-22/ for example.

Just wanted to note that fiction does have a prominent history in business writing in the form of case studies. Most issues of the Harvard Business Review include a multi-page fictional story about a middle manager and some dilemma he or she faces, along with a suggested course of action from 4 real-life middle managers.

Some time ago I wrote a short story about a guy moving a boat. Really it was a story about overcoming entrenched thinking, and how small nimble companies can change the status quo.

It was pretty well received, so I've thought about writing a book in the same setting where the young man that moves into the entrenched and old fashioned fishing harbour gradually overcomes the old by using his wit and outlook and eventually ends up owning and running a fishing fleet.

I've spent quite some time thinking through the plot, and I can tell you that creating and telling a great story that also conveys sound and interesting business advice is extremely hard.

You can read the original short story here: http://www.maximise.dk/moving-a-boat/

I agree, fiction has its place and relevance. Though my use of it has been to remove a lot of preconceived notions i have about a current problem. i.e: i have a decision to make and can't make up my mind, i go read a fiction(something i've already read) and then after a couple of hours, i come across some event/story-point and realization hits. Ah that's a similar situation to my current dilemma. Related link i think fits here. :http://www.ribbonfarm.com/2012/05/03/rediscovering-literacy/

My favorite business book of all time (well, joint favorite, alongside the 7 habits) is The E-Myth Revisited. It uses a fictional story to weave together the lessons that the author is trying to teach. The narrative is based around a lady who opened a shop to sell home-baked pies. Now she feels trapped by a business that isn't thriving and that is actually making her miserable. In the story, she meets with the book's author who coaches her on how to turn her business around. The story is gripping, right through to the very end. You really truly want her to succeed! After I finished the book I thought a lot about not only the lessons on business that the book teaches, but also about the way that the book was written and why I liked it so much. I think the story worked so well as a way of teaching precisely because it was a well-written story, and being fictional doesn't change that one bit.

Later I read another book, Made To Stick, that kind of cemented this belief. That too is a great book, full of interesting little insights, and I'd highly recommend it. Stories, especially the simple kind that can hook our attention, are far more effective than facts alone can ever be.

Of course, if you have a real life story that meets the criteria of being interesting and contains all of the lessons you need it to contain, that would work every bit as well as a fictional story (maybe even more so, thanks to the true-story element). But real life doesn't often work out that way. Things aren't so neatly laid out, and you need to be careful not to get lost in the minutia. I think writing from a fictional perspective also helps you to focus on what parts of the story are truly important to what you are trying to say.

As a final, and tangentially related note, I think this crosses over to technical writing too. The best technical book I've read (and over the years I've read quite a few) is Agile Web Development With Ruby On Rails. I think it's down to the way there's almost a story there, with the web shop that they're building in the first half of the book. That makes the book interesting. I raced through that section. The second half has no narrative, it's just a bunch of technical facts laid out -- I don't remember anything from those chapters. No other technical book has made a lasting impression on me like that, and I strongly suspect it is because none of the other books have had any semblance of story or narrative.

Unless you really know the guys in the story or they have influences on your life, what is the difference between a true and a fake story?

A great example of fiction in business writing is "The Richest Man in Babylon". It's focused on principles of personal finance but you could easily construct something similar for start-ups.

http://en.wikipedia.org/wiki/The_Richest_Man_in_Babylon_(boo...

I've read some "business" books like this before and always enjoyed them, even though I knew they really were fiction.

"The Richest Man In Babylon" is a good example of this.

I would very much enjoy a modern, more realistic take on business in the form of fiction.

Any one interested in the power of stories, and the Truth of same, must read Don Quixote.

"OMG it's so long and there are so many Great Books I'm supposed to read." Shut up. I know things. You will listen to me. Do it anyway.