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Thanks for the feedback. I always look at mailchimp.com as a basis. Should it be something more like that?

Perhaps, http://mailchimp.com/why-mailchimp/ will give you some more pointers.

When I visit your website I would like the following answered:

- Why do I need to read new reviews of my iOS applications?

- And more importantly, why would I pay for this service?

- What's your value proposition?

Awesome! Thanks. All this 'obvious' marketing stuff isn't obvious to everyone. Thanks for your help.