counterpoint: when you visit a site, do you want to be surprised and delighted, or do you want something predictable you already know how to navigate? Or perhaps I lack the flare to spot that as a false dichotomy
I was thinking the same. The author makes a great point when it comes to a portfolio, but most of the work I do is for corporate clients for example. They value efficiency and ease of use (I.e. predictability) of a ui/ux solution over any creative outlet. I don't think I should start doing more of that.. I'll be out of a job pretty fast