> For us, it’s much more important to have more traditional markers of trust, like approval from bank partners, billboards in major cities, TV and radio ads, and so on.
Trust is a function of marketing budget now?
Trust is a function of marketing budget now?
Would you buy a car brand that has never been mentioned anywhere?
Why exactly do we allow ourselves to be convinced instead of informed?
The risk is that if the company is found wanting in the trust department, all the previously built up trust evaporates in an instant, and it's nigh on impossible to regain.
So yes, I do think trust is a function of marketing budget.
But also consistency and stability as the foundation of trust. Marketing is merely a means to transfer the message.
If you cannot show consistency and stability, no amount of marketing should give you trust.